Vodafone’s network modernisation plan is going very well, according to the British company’ CEO Alexandre Froment-Curtil, who added, “We are upgrading our network for the 4G. We have 85% of the population covered by the 4G which were reached in a year and half and this is extremely quick, so we are very proud of this. We are willing to be the best mobile network in Egypt.”
Vodafone also has other investments in villages in Egypt that have never been connected, he told Daily News Egypt, adding, “Because the high increase of the population, there are some villages that have never had any connectivity. Last year we connected 50 villages.”
Vodafone is very proud of bringing quality connectivity to everybody, he affirmed, noting that his company wants to make sure that nobody is left behind.
In 1998, Vodafone Egypt (Ex Misrfone Telecommunication Company/Click GSM) entered the Egyptian telecom market as the second operator; a consortium between Vodafone international, Air Touch, and local/ international partners. In 1999, Vodafone Group acquired the Air Touch share and in 2002, it acquired International Partner VIVENDI France’s share, according to Vodafone’s official website.
Additionally, in January 2002, Click GSM was rebranded to Vodafone Egypt. Since 2007, Vodafone Egypt’s shareholders structure consisted of Vodafone Group with 54.93%; Telecom Egypt with 44.94% and a minority free float of 0.13%.
The year 2006 witnessed another important step as Vodafone Egypt launched its off-shore operations under the name of Vodafone International Services. This subsidiary is dedicated to outsourcing business processes and IT services for Vodafone operators and beyond. Both its Business Process Outsourcing & Information Technology Outsourcing business units have seen successful year after year with over 2,200 employees who collectively speak 10 different languages to provide world-class customer and technical support for clients in 80 countries.
Moreover, Vodafone Group Plc is one of the world’s leading telecommunications groups, with a significant presence in Europe, the Middle East, Africa, and Asia Pacific through the company’s subsidiary undertakings, joint ventures, associated undertakings and investments, according to the group’s website.
Vodafone Group has entered into arrangements with network operators in countries where the group does not hold an equity stake. Under the terms of these Partner Market Agreements, Vodafone and its partner operators co-operate in the marketing of global products and services with varying levels of brand association, added the website.
This strategy enables Vodafone to implement services in new territories and to create additional value to their partners’ customers and to Vodafone’s travelling customers without the need for equity investment in these countries.