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Al-Mashat highlights Discovery’s 1st promotional video for GEM

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Al-Mashat highlights Discovery’s 1st promotional video for GEM

Khaled Al-Anany said that the opening ceremony of GEM planned by end of 2020


Minister of International Cooperation, Rania Al-Mashat published Discovery’s first promotional video for the Grand Egyptian Museum (GEM) on her social media accounts on Saturday.

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Today, @Discovery; one of the world’s leading content networks with more than 7 billion monthly video views across 220 countries launches the first segment created for The Grand Egyptian Museum campaign. This campaign is part of the 𝗘𝗴𝘆𝗽𝘁 𝗧𝗼𝘂𝗿𝗶𝘀𝗺: 𝗧𝗵𝗲 𝗛𝗼𝗹𝗶𝘀𝘁𝗶𝗰 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗘𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺 communications plan launched Sept, 2019; which includes broadcast pieces on our cultural heritage & leisure destinations, adapted specifically for travelers across the US, Europe, Japan, China & India. The content offers a captivating and fascinating sneak peak creating global intrigue around the world’s most awaited cultural destination; the only museum dedicated to one civilization. The Ministry of International Cooperation has played a monumental role in mobilizing ODA loans in 2008 and 2018 from the Japan International Cooperation Agency (JICA); allocated to the museum and exhibition construction, information and communication infrastructure and consulting services. We look forward to opening this historical destination’s door to everyone around the world this year. #GEM2020 #Egypt. Thank you Dr. @Khaled.Elenany and General Atef Moftah for your relentless efforts. اليوم ، قامت شبكة قنوات ديسكفري ببث اول فيلم ترويجي عن المتحف المصري الكبير ….تعتبر قنوات ديسكفري واحدة من أكبر الشركات الرائدة عالميا في مجال الترفيه ؛ حيث تمتلك 53 علامة تجارية تصل إلى أكثر من 3 مليارات مشتركاً في 224 دولة، وتشتهر ببرامجها الحائزة على العديد من الجوائز. وتضمنت الشراكة مع قنوات ديسكفري علي انتاج محتوي ترويجي ورقمي. هذا، وقد أعلنت وزارة السياحة في سبتمبر ٢٠١٩ عن الشراكات الدولية مع كبري المؤسسات العالمية لتنويع منصات الترويج وتحديث آليات التسويق وتقديم مصر للعالم بصورة عصرية وحديثة. لعبت وزارة التعاون الدولي دوراً محورياً في تعبئة التمويل اللازم لإقامة المتحف المصري الكبير منذ ٢٠٠٨ وحتي ٢٠١٨ من مؤسسة التعاون الدولية اليابانية. في انتظار العالم اجمع لكي نشهد معاً الحدث الأكبر وهو افتتاح المتحف المصري الكبير في ٢٠٢٠.اتوجه بخالص الشكر والتقدير للدكتور خالد العناني وزير السياحة والآثار واللواء عاطف مفتاح المشرف العام علي مشروع المتحف المصري الكبير علي مجهوداتهما العظيمة.

A post shared by Rania A. Al-Mashat (@raniaalmashat) on

Discovery is one of the world’s leading content networks with more than 7 billion monthly video views across 220 countries while this video is the first segment created for GEM campaign, Al-Mashat who previously served as Minister of Tourism from January 2018 to December 2019, said.

This campaign is part of the Egypt Tourism: The Holistic Marketing Ecosystem communications plan launched in September 2019; which includes broadcast pieces on Egyptian cultural heritage and leisure destinations, adapted specifically for travelers across the US, Europe, Japan, China & India, Al-Mashat added.

The Ministry of International Cooperation has played a monumental role in mobilizing Official development Assistance (ODA) loans in 2008 and 2018 from the Japan International Cooperation Agency (JICA); allocated to the museum and exhibition construction, information and communication infrastructure and consulting services, Al-Mashat mentioned.

We look forward to opening this historical destination’s door to everyone around the world this year,” Al-Mashat said.

For his part, Minister of Tourism and Antiquities, Khaled Al-Anany said on 30 January 2020 that the opening ceremony of GEM planned by end of 2020, will be a legendary one, asserting that many state presidents and kings will attend.

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https://ww.dailynewssegypt.com/2020/02/02/al-mashat-highlights-discoverys-1st-promotional-video-for-gem/
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