Beltone Financial, one of the leading investment banks in Egypt and the Middle East and North Africa region, is pleased to announce the launch of its new corporate brand identity.
The rebranding falls within its new strategy to expand its financial services both inside and outside Egypt, and to enhance returns on the company’s investment, said Ibrahim Karam, CEO of Beltone Financial.
Karam highlighted that Beltone Financial has already started expanding non-banking financial services via the establishment of three affiliates specialised in mortgage finance, financial leasing, and consumer finance, pending the necessary regulatory licences.
By the end of the year, Beltone plans to see its mortgage finance portfolio stand at EGP 300m, financial leasing portfolio at EGP 400m, and consumer finance services portfolio at EGP 45m.
The company is also studying how to strengthen its geographical reach in the GCC and Africa during 2020 due to the strong growth potential of these markets, Karam added.
“The cornerstone of our corporate strategy includes continuously monitoring existing and potential markets to support our clients, first by offering integrated professional financial services and also by working hard to achieve generous returns to our shareholders,” Karam concluded.