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Latest in Lifestyle


Huwa: 1st Egyptian Brand to Join Pitti Uomo

Pitti Uomo is one of the most prominent and well-established platforms that celebrates men’s clothing and accessories. Based in Florence, Italy, only the best brands are hand selected from around the world to join the festivities.

Daily News Egypt

Jude Benhalim, Doodle Factory Support Education

The joint project, Purposeful Gifting, aims to enhance and enforce the educational paths of children at Behbeit El-Ayat. Inspired by local craftsmanship and heart-warming art, Benhalim was keen on highlighting the values of her brand through the smart utilisation of colourful doodles.

Daily News Egypt

TFI: Where Fashion Dreams Become Reality

Amid the daily grind and following up with important orders, Saleh began to notice a pattern. While her line of work has introduced her to many local talents, it has also opened her eyes to all the obstacles they are required to overcome. 

Nayera Yasser

Rihanna Joins LVMH with New Fashion Brand

On Friday, LVMH Moët Hennessy Louis Vuitton, the world’s largest luxury group, officially confirmed their upcoming venture with the star. A fashion line by Rihanna is expected to be the conglomerate’s newest offering.

Daily News Egypt

Virginie Viard Embarks on a New Journey

Slowly overcoming the shock and sadness surrounding Karl Lagerfeld’s sudden death, Chanel has recently welcomed the dawn of a new era led by Virginie Viard, the house’s new creative director. As Lagerfeld’s successor, the designer presented her first solo show for the Parisian fashion house in time for the Cruise 2020 collection. Following Chanel’s traditions, …

Daily News Egypt

Deana Shaaban Salutes Women with Her Spring 2019 Collection

The mesmerising tunes of jazz embraces women as they walk into her studio. Welcomed by coffee aroma, eloquent tulle gowns, and proud silk drapes – stepping into the world of Deana Shaaban is as smooth as sailing through a charming, yet calm ocean. Over the duration of 10 years, she has managed to remain at …

Daily News Egypt

Tod’s bring back Alber Elbaz to Fashion Scene

The Italian leather goods aficionado, Tod’s, has recently announced what could be the biggest fashion collaboration of the current year. The factory series is set to be Alber Elbaz’s long-awaited return to the fashion scene. The former creative director of Lanvin has been away on a hiatus since his well-publicised exit from the brand in …

Daily News Egypt

Spring Affair Returns for Second Season of Shopping, Charity

While the city buzzes with unwavering energy and the weather starts to embrace a warmer detour, the scene inside a certain Zamalek-based fashion store does not veer away from the capital’s frantic vibes. Harboured at Maison 69, the latest season of fashion fund’s seasonal fashion events returned with a new selection of local and regional …

Nayera Yasser

Boyfriend Champions Minimal, Gender Fluid Basics

With a warm smile and attentive attitude, he welcomes his guests. It is not hard to see why his aesthetic has been favoured by various top publications over the past six years. His low-key confidence is reflected by his seemingly simple attire. While his turtle neck sweater and classic rounded glasses can suggest his eagerness …

Nayera Yasser

By the Sea, MEFF 3 brings regional fashion talent to beach

For the third year in a row, a combination of fashion experts from around the region came together for a glamorous day. From the Levant all the way to Morocco, they all fluently parleyed with fabrics and embroidery. In order to truly celebrate the warmer season ahead, the Middle East Fashion Festival (MEFF) brought a …

Daily News Egypt

Dior Dubai Show brings circus to desert

The Dior magic parade finally stepped foot in the Middle East amidst contradicting feedback. Occupying Safa Park in Dubai, the Parisian fashion house brought its colourful circus tent to the opposite side of the world. While a number of regional influencers were spotted amidst the crowd dressed in Dior from head to toe, many loyal …

Nayera Yasser