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Egypt’s tourism lags due to poor marketing

Marketing campaigns abroad are generally unprofessional and do not improve the country’s ability to address tourists or study the target markets.
Egypt is the most difficult country for international movie production companies to obtain licenses for filming.

Daily News Egypt

Getting in the way: politics and doing business in Egypt

“If it bleeds, it leads.” That news industry fundamental is Minister of Tourism Hisham Zaazou’s October 7 morning business challenge. The leading stories by news agencies all over the world about the clashes that erupted in Cairo and other parts of Egypt on 6 October, Armed Forces Day, make his job more difficult. The repeated …

Iris Boutros

Managing editor Rana Allam

There will be no progress

There will be no progress, as long as we keep repeating the same mistakes, as long as hypocrisy and lies are the name of the game, as long as no real change happens. There will be no progress in the Tourism industry, as long as our government continues to believe that it is a “marketing” …

Rana Allam